Virgin Mary visits Walsall

A Walsall firm, Black Country Snacks, produced the finger licking scratching which a snack addict claims looks like a Madonna and a Child.Midland pub-goer Aaron Dodgson was dumbstruck when he saw the "miracle" image in his pack of Q Pork Cracklings, produced by Black Country Snacks. Now the God-fearing man is planning to keep the religious relic in a glass case - prompting jokes and merriment at the Charles Street packing plant in Walsall.

Black Country Snacks owner, Phil Rolls, who is also a Director of Ace Pub Supplie which cooks the popular pig product, said: "When Aaron rang us about it, I thought it was a big joke."

"I can't believe people have taken it so seriously, " said Phil, who runs the company with wife Linda. "It is just amazing that one of our scratchings has become so famous." Aaron, of Earlsdon, Coventry, is planning a round of TV appearances with the religious rind - including Channel Four's Big Breakfast.

Scratchings firm pulls off cracking deal at pub chain

A Black Country Pork Scratchings firm is to create jobs and invest thousands of pounds into its business after winning a lucrative contract with pub operator Mitchells & Butler and Marston’s.

Walsall based Black Country Snacks has been chosen by M&B to supply its Q Pork Scratchings and other snacks to 1,500 of its pubs and clubs across the country.
Before this, they came first, second and third place in “Pork Idol”, a nationwide contest run by Marston’s to find the best pork scratchings in the country. Director Philip Rolls, aged 55, said it could lead to the creation of almost half a dozen jobs and recently £50,000 was being ploughed into new machinery at the site in Walsall. Mr Rolls said: “The popularity of pork scratchings is increasing all the time. We are selling more and more all over the place and as far afield as Scotland.”

It already supplies Marston’s managed pubs but after winning Pork Idol, it will see its snacks being sent o Free Houses as well. “It’s the equivalent of a major record deal in the pub snack world.” said Mr Rolls. “We were thrilled to be named winners. We have been supplying the Black Country with their favourite pub snack for more than 20 years and to win a taste content and regional contract is simply fantastic.”

Marston’s marketing manager Des Gallagher said “We’ve been delighted with the success of Pork Idol and the number of local suppliers who responded to the challenge. We’re a local beer which truly reflects the tastes of our drinkers and have had great fun finding our winner.”

Mr Rolls said his most popular pork scratching was the Roast Pork flavour. However he said other flavours such as Pork and Stuffing had been favourable in the past as well. The firm was founded 30 years ago and has had its base in Walsall for the last 15 years.

London 2012 Olympics

“Walsall Pork Scratching Manufacturer to make an appearance in the Olympics”

Black Country Scratchings have been commissioned to supply the London 2012 Olympic Games with their high quality pork snack. Judged as the best around, the firm’s scratchings will be for sale inside the Olympic Village as part of a drive to introduce the world to the Best produce the UK has to offer.

The Traditional Snack will be made available across various food outlets within the village to give visitors from around the World a taste of the Black Country and show the reason why a local delicacy has now become a nationwide favourite.

Capital Radio

“Hairy Scratchings are the Topic of the Day”

Black Country Scratchings owner Philip Rolls talks to Dan and Katie from Capital on the history of Pork Scratchings and the Hairs that used to be commonly found in a bag of Black Countries favourite snack.